![]() ![]() Red value of its RGB is 251, Green value is 227 and blue value is 55. Each parameter (red, green, and blue) defines the intensity of the color and can be an integer between 0 and 255 or a percentage value (from 0 to 100). Participants most often associated the color yellow with joy. An RGB color value is specified with: rgb (red, green, blue). The study used music and images to induce particular moods in its 125 subjects, then asked them to choose colors to match their moods. In her own research into color associations, Eiseman has found that yellow is often associated with “cheer” and “happiness,” due to its correlation with the sun.Ī small peer-reviewed study from 2019, led by Swiss psychologist Domicele Jonauskaite, came to a similar conclusion. But this year, she said, “you can’t get away from the overwhelming influence of the pandemic.”Īccording to Pantone’s press statement, Illuminating is associated with optimism and vivacity, while Ultimate Gray encourages “feelings of composure, steadiness and resilience.” The decision is informed not only by the state of the world, but also what’s happening in the fashion and art spheres. “What are we looking for? What do we need? And what are the psychological characteristics of that color that can give us what we’re looking for?” Pressman posed. Though Pantone is known for its color forecasting and trend reports, Pressman said the Color of the Year is not driven by data. It has to be truthful to what’s taking place.” “Our goal is to engage people in a conversation around color,” said Pressman. Pantone's Color of the Year is a calming start to 2020 presidential election, Pantone selected Greenery for the following year, alluding to political turmoil and calling the color a hue for restoration and renewal. Take 2019’s energetic Living Coral, for instance, which highlighted the beauty of the ocean’s microorganisms, but also warned of its disappearance, as warming oceans due to climate change have bleached coral populations. Past colors have sometimes been a bit more blatant in their correlation to current events. So it was a very thoughtful choice from the beginning.” But the blue sky denotes that there’s a future out there … there’s something to look forward to. So (it was chosen) to help alleviate that fear. “It was an interesting dichotomy of feeling,” said Eiseman. It was a decision that echoed the company’s first Color of the Year: 2000’s Cerulean, chosen ahead of the new millennium when fears over the Y2K computer bug dominated the news. Pantone's 2020 Color of the Year was the deep, soothing Classic Blue. ![]()
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